When you talk about the future of ecigs there are two different futures and two different markets. There is the Prosumer market (modders) and the Consumer market (people who just want to quit). These two futures are quite different. For the Prosumers tech advances are a sky's the limit. lazer atomizers, ceramic, gel, ultracapacitors, whatever. The list will go on and on. Already we have gone from cartos to clearos to gennies to
kayfun, to well you get my point. But then there's the consumer market.
The advancements in the consumer market really have yet to happen. Blu style devices are based in 2008 tech. The first step to really kickstart the "ecig world" is to incorporate the current advancements in the mod market into a simple consumer device. The company that does this first and does it well will be the company that truly represents a significant threat to big tobacco. Cigalikes don't cut and everyone knows this. Find this company, invest in it, and I think the world is your oyster.
Just my 2cents.