Below is a bit of a memo Blu has posted to vendors. Click the link below to read the full article. Vendors they are looking to regulate you right out of business.
What Retailers NEED to know about electronic cigarettes
90% of e-cigarette brands are exact replicas of each other – made in China, and rebranded by different importers. The liquid inhalant is made in mass quantities with no regulations or consistency from batch to batch. These companies are not concerned with consumer safety; they see only the money-making potential in this time of import freedom and little to no restrictions on the category. Thankfully, these 90% will disappear in the coming months. In the meantime, they are setting unrealistic expectations for retailers and consumers; offering products at lower price points which they’re able to do because of lower quality.
Remember a few years ago the energy drink explosion? Consumers were seeing a flurry of energy drinks with catchy names and funny “tongue in cheek” slogans all vying for a piece of the pie. Now what do you see? At most there are 5 brands that have made the cut. What we are seeing right now is a façade of what the electronic cigarette category actually is. Electronic Cigarettes are affordable, but if produced correctly, with consumers in mind they are not “cheap”. Testing, certifications, safety innovative features and branding cost money, and only a handful of brands out there have long term potential. And even some of those few have many changes to make if they plan to survive the regulations.
Read full statement here:
What Retailers NEED to know about electronic cigarettes | Blucigs.com
Posted under: Fair use is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work. In United States copyright law, fair use is a doctrine that permits limited use of copyrighted material without acquiring permission from the rights holders. Examples of fair use include commentary, search engines, criticism, news reporting, research, teaching, library archiving and scholarship. It provides for the legal, unlicensed citation or incorporation of copyrighted material in another author's work under a four-factor balancing test.
What Retailers NEED to know about electronic cigarettes
90% of e-cigarette brands are exact replicas of each other – made in China, and rebranded by different importers. The liquid inhalant is made in mass quantities with no regulations or consistency from batch to batch. These companies are not concerned with consumer safety; they see only the money-making potential in this time of import freedom and little to no restrictions on the category. Thankfully, these 90% will disappear in the coming months. In the meantime, they are setting unrealistic expectations for retailers and consumers; offering products at lower price points which they’re able to do because of lower quality.
Remember a few years ago the energy drink explosion? Consumers were seeing a flurry of energy drinks with catchy names and funny “tongue in cheek” slogans all vying for a piece of the pie. Now what do you see? At most there are 5 brands that have made the cut. What we are seeing right now is a façade of what the electronic cigarette category actually is. Electronic Cigarettes are affordable, but if produced correctly, with consumers in mind they are not “cheap”. Testing, certifications, safety innovative features and branding cost money, and only a handful of brands out there have long term potential. And even some of those few have many changes to make if they plan to survive the regulations.
Read full statement here:
What Retailers NEED to know about electronic cigarettes | Blucigs.com
Posted under: Fair use is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work. In United States copyright law, fair use is a doctrine that permits limited use of copyrighted material without acquiring permission from the rights holders. Examples of fair use include commentary, search engines, criticism, news reporting, research, teaching, library archiving and scholarship. It provides for the legal, unlicensed citation or incorporation of copyrighted material in another author's work under a four-factor balancing test.
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