Joye puts in a "primer" in their atties, some more than others. This primer is designed to keep the wicks wet through storage. When you open a new atty, you should blow it out. Put the threaded end in your mouth, covering the cart end with a paper towel, or be somewhere you don't care if the liquid flys to the ground, and blow. You will get 2-3 drops of liquid come out. Its supposed to flavorless, nic free liquid, so maybe plain pg, who knows. It tastes like metal. Once thats done, take a nice full cart, and put it on. Line up the square box shape of the cart EXaCTLY over the white box inside the atty. Thats coil runs side to side in that white box in the bottom. If your cart runs across it, and you heat too much, you will burn the cart itself. It will take 5-10 second pulls, but it can be done, i've done it. You will see 2 half moon cutouts on the cart in the center, and taste burnt plastic. Line up that cart correct, or be easy.
Once cart is topped off, lined up right, then just take 2 second pulls until you start getting good flavor and drags. Itll take a couple minutes, literally about 2, but then your wick has worked out the factory liquid for your nic liquid. DONT inhale during this process until complete. It tastes like dookie, not that I know what that tastes like. Its actually easilly done, and will become second nature quickly.