Coming from a first time order guy:
I tried to find faults with the site. Everything on it was good enough to hook me. I only have one suggestion.
I'd have avoided a call to the store to ask questions about the mix, (yes I am that new), if the
Options Help : Heathers Heavenly Vapes, Top Quality Custom E-Liquids page had more information on it...
ie: how to treat your juice once you get it. I had no idea about steeping or aging until I read about it on this site. Yes I know the information is out on the net, if you look for it, but if a newbie comes to the site, it'd be beneficial to HHV and the potential customer to not have to leave the site in order to figure it out. ALSO! If they realize the time the juice needs to be or should be steeped, they'll order more for their quiver to avoid running out.
Plus it'd save the time of the store taking calls from somebody who's not sure what mix to get that would burn best in his/her particular machine. I would have liked to see more examples for instance about what people order for what units they're burning with.
Again, this is some minor stuff and none of it discouraged me from placing a nice order or using HHV exclusively from now on, just a suggestion.