Hi Simon.
I desperately hope you come back.
Facts;
1) products that look like a cigarette are often bogus, sham products. Lorillard (tobacco) company have recently released their research into the YIELD from e-cigs. Normally, I wouldn't trust them, but there is something very interesting in their findings.
Nicotine is found at levels 85% less than tobacco smoke. What this means is the a product like Vype which declares it's total nicotine content at 16mg per unit is actually giving the user about 2.4mg of Nicotine. That is about 3 normal cigarettes. (many brands are 0.8mg)....
Which is a beautiful segue into my next comment.
2) products that look like a cigarette are, for the most part, unfeasible expensive and, in reality under normal user conditions, little more than a PLACEBO.
The British public have been ripped off for too long by the likes of E-Lites and Nicolites,
njoy and Vype, because the product is next to useless and a massive money making scheme.
They are not good enough to help most smokers quit 100%.
Very few existing vapers are likely to jump ship to medically regulated devices unless forced to do so by EU legislation.
Very few vapers consider even the larger versions of Vype (et al) to be worth a try, because, yet again, it's about the money.
Basically, Vype is a joke. The products are just a load of hot air (or is that hot steam).
Sure, they will corner the market with their adverts and glossy marketing, but they're not going very far other than to continue the mass brainwashing of the general public who can't be bothered to invest even 10 minutes of time on the internet to find out the truth about these products.
Most people who buy a cig-a-like in their local supermarket are either doomed to failure and return to smoking or look for something better.
£10 says you disregard my entire post. 3 years of my life, this is what I have worked out. It ain't rocket science.