Just read a question in the ask the experts section and was less than impressed with the answer given. The person was a noob asking about the mall brands and while the 'expert' did tell them to stay away from the mall kiosk which was right on target. In the next sentence he advises him to get a 510 which is one of the worst models out of the box! No other models were mentioned, or pro's and con's vs the cartomizers which many of us prefer after wasting our money on the POS 510 that you can't enjoy to it's full potential without modding it. I realize the 510 is popular among it's followers for reasons I will never understand, but that doesn't lessen the fact the 'expert' gave marginal advice with no other options presented. It didn't help that the 'expert' also had links in the signature for great deals on the 510! Being willing to pimp a certain model don't make one an expert. LAME.