When I first started, I didn't know anything about it, other than I wanted to try it... I bought a smoking everywhere auto at the mall and a bottle of "regular High" Now, I don't use the SE anymore, I have a longer lasting rig now that I am more educated...But...I love their juice...does anyone know where they get their regular juice? or the flavors, etc... I have tried lots of different flavors, but I haven't found one close theirs. I love it, but to get theirs, at the mall it is 28.00 + tax for a 15ml bottle. I don't think so. so if anyone has any hints as to where I can get this, please let me know.