For the chiiiildren is just a red herring used to get the "public" in on their schemes. It's all about keeping the money flowing from tobacco excise taxes, percentage of cigarette profits to the MSA, ineffective NRT's, and treatment for illnesses directly/indirectly caused by smoking.
If they cared about the children, you'd have to produce ID to buy junk food, sweet snacks, candy, and sugary drinks. The ID line at McD's would be out the door as they verified youngsters. But then, their parents would be buying it and carrying it over the the table anyway.
It's already against the law for underage people to buy nicotine based products.
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