Webby, I suggest you keep the background -- at least of the main text section -- white. That way people/media will be able to print out whatever they need without too much hassle.
Agreed - I'll go you one better:
We do several news/magazine sites and always include the "share-it" toolbar, a print friendly link and a "send as email" link on all articles to make forwarding the news items as easy and one-click as possible.
The share-it bar isn't on this one, but you get the idea. I'd like to use a similar component for our news items. It supports bylines, a main pic and up to three subpics along with the print and mail links:
Mobile Bay Monthly Magazine
For the pictures, how about we use user-submitted photos of themselves? No avatars (we're trying to put a human face on e-cigs, right?) and maybe include regional backgrounds that convey just how widespread our membership actually is. For example, a NYC skyline in the background of people vaping, a mountain range behind someone vaping on horseback, people vaping at the beach, etc.
Send them to
admin@weboperations.net and I'll include them in the second web mockup (should be done today or tomorrow!)