Consumers are willing to try the product, but they are not satisfied.
According to Nielsen convenience-store data, e-cig sales declined 17% in the period ending June 7. Whats more, prices have been negative for six sequential monthly periods, driven by unit declines of 2.8% and lower year-over-year net pricing of 14.2%.
We believe the negative pricing trends could be due to increased penetration of kits which offer a lower price/cartomizer.
The way that I read this is cigalikes do not satisfy the user so they look for something else. More vape shops open and the user moves to a gen 2 or 3 device and it is driving the sales of big T down. Woe to big T ...
E-cigarettes may not be the savior of the tobacco industry - MarketWatch
According to Nielsen convenience-store data, e-cig sales declined 17% in the period ending June 7. Whats more, prices have been negative for six sequential monthly periods, driven by unit declines of 2.8% and lower year-over-year net pricing of 14.2%.
We believe the negative pricing trends could be due to increased penetration of kits which offer a lower price/cartomizer.
The way that I read this is cigalikes do not satisfy the user so they look for something else. More vape shops open and the user moves to a gen 2 or 3 device and it is driving the sales of big T down. Woe to big T ...
E-cigarettes may not be the savior of the tobacco industry - MarketWatch