As any good lawfirm does, Venable attorneys cited several dozen different potential legal arguments that could be cited/argued if/when the FDA imposes the deeming regulation on vapor products.
I suspect any litigation against FDA would be filed in the DC Federal Court District, and that the case(s) would be assigned to Judge Richard Leon (who struck down FDA's 2009 e-cig ban as unlawful).
Don't know if lawsuit(s) against FDA would be filed before and/or after the FDA issues cease-and-desist letters, as it may be difficult for potential plaintiff(s) to gain "legal standing" in court (to sue the FDA) before the FDA actually bans their products (which probably won't occur until two years after FDA issues the Final Rule for its proposed deeming regulation).
But since Leon's 2010 ruling stated that FDA could regulate e-cigs as "tobacco products" (since they met the FSPTCA's definition of "tobacco product"), I'd be surprised if Leon (or other federal judges) would subsequently rule that e-cigs don't meet the FSPTCA's definition of "tobacco products" (except for non nicotine vapor products).
I suspect that one or more of the following will be the winning legal argument(s) in court (to strike down FDA's deeming regulation):
- FDA grossly misrepresented the scientific evidence about e-cigs,
- FDA failed to consider the enormous economic benefits e-cigs provide consumers and public health,
- FDA failed to consider the huge economic costs imposed by the deeming regs (on e-cig companies, consumers and public health),
- FDA failed to consider the black market impact of the deeming regulation (which is required by the FSPTCA).
Its possible that the courts could strike down this version of FDA's proposed deeming regulation as unlawful, but let the FDA propose a another deeming regulation for e-cigs (similar to how Judge Leon struck down FDA's regulation for graphic warnings on cigarette packs, but not the FSPTCA's statutory requirement, which resulted in two, three or four year delay before FDA proposes new regs).
I also suspect that at least one cigar, hookah and/or pipe tobacco company may sue the FDA if/when the deeming regulation is approved and imposed (although it is uncertain if/how the FDA will regulate large premium cigars).