I wouldn't call it popularity, however exposure is sort of nice -- BP exposure = never good.
I would concur with what I believe is legitimate hesitation when it comes to celebration over this illusory "good exposure".
While I can see some benefit, a shroud of dishonesty and "whitewash" seems prevalent and heavily concocted by a veritable force.
The fact that HC is receiving licensing fees for this farce is a different story altogether. IMO.