Hmmm, I kinda disagree with posters on this thread.
We ought to welcome investigation into marketing of eCigs. If that investigation is biased, and that bias is obvious in what's reported, that'll come out. I think you can count on it.
Yet, if there are people selling eCigs and saying things like, "adds years to your life" or "Quit Smoking with Electronic Cigarettes" then I would like to see that addressed. And if
vaping industry can't bring themselves to enacting that sort of change, then well, here we are.
I fully realize (I truly do) that there is a larger propaganda being waged and the linked piece contains a whole bunch of malarkey, but stuff that we've all addressed over and over and that is just a tough sell nowadays, i.e. FDA claim that says "consumers of e-cigarette products currently have no way of knowing: whether e-cigarettes are safe for their intended use." We've shot that down. People (who are anti-vapers) may claim that all they desire, but we have that covered, and I fully believe pro-vapers outnumber anti-vapers. So, this sort of malarkey is easy to overcome in the battle for truth.
But if there are eCig vendors still around who are bucking the ruling of Soterra judgment and claiming some sort of therapeutic benefit from
vaping, I'd like to see that reigned in. We vapers can make those claims, all we want, and that knowledge will be shared with those who need that message. A vendor sharing that message sets up the industry with claims that certain vendors, I'm thinking, rather not have to speak to, nor defend.
So sure, let's keep fighting the larger fight against politicians who proudly wear the uniform of anti-vaper and anti-nicotine zealot, but let's not allow vendors who dare to make troublesome claims in their advertisements go unnoticed by us in the community who feel it is 'asking for trouble' when such messages are allowed to stay as part of their marketing efforts.
I will just add that I don't think they'll have much luck in finding these sort of ads. I used to see them myself about 2 years ago, but did a quick search now and have previously researched this in last 6 months, and have seen that type of advertisement seemingly disappear.
I see this as anti-
vaping thinking they can win on how they feel the narrative is currently framed among the industry, and while they may score some points, I believe they are opening a can of worms that will not go exactly as planned. Especially if they have to answer to a whole bunch of pro-vapers that will keep their investigation in check based on
their stated aims.
If you think about it, they'll draw (more) attention to the good / legitimate forms of marketing that are around. I almost hesitate to say this out loud, but feel it needs to be said as it is how I see this going. They will be promoting vaping while thinking they are doing he exact opposite.
From the press release:
it would be beneficial to disseminate to the public information about the marketing of these products
And I'm inclined to say, yes, it would be beneficial. Bring it on!