Dale: If it's news, air it. News must ignore consequences. It must. I spent my entire career in news and it would have been hell if I'd had to consider the consequences of everything I wrote. Is it new? Is it true? It is worthy of reader attention? That's all you need to consider.
In fact, a story I wrote ran in the October issue of Smokeshop. This is an industry/trade magazine read by
tobacco retailers, Big
tobacco and tobacco growers. Unfortunately, the story cannot be read online, but you can see it in ShokeShop's table of contents:
SMOKESHOP 10/08 - Table of Contents
It is a VERY long read, about 20 minutes, covering four pages of the magazine. I interviewed virtually everyone who has anything to do with e-smoking research, including our Dr. Loi and Dr. Laugesen, plus Dr. Brad Radu. It's a positive article, for the most part, leaving open questions of health and legality.
When the BBC does it, when trade magazines have featured it, when numerous local TV stations have demo'ed it on the 5 o'clock news, you should certainly let your news judgment be your guide.
News doesn't poll, by the way. You probably know that. Popularity of opinion isn't a concern. Newsworthiness, accuracy, fairness alone are issues. You should suggest your station do the e-smoking news story and offer it to NPR nationwide.