- Apr 2, 2009
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BMJ has published Martin McKee's latest rant against e-cigs and for the EU TPD.
European Union
European Union
The most contentious area is e-cigarettes. The commission
proposed treating them like any other nicotine delivery device
and regulating them as drugs, a view supported by many
governments, includingthatof the United Kingdom, after careful
review of the evidence. The parliament was,however, influenced
by intensive lobbying against this, although the meaning of the
alternative text is unclear. Now, all nicotine containing
products will be subject to the same restrictions on cross border
advertising and sponsorship as cigarettes. Although cigarette
brand names will be banned, the many flavourings, such as
bubble gum and cotton candy, which increase their appeal to
children, will not. However, the draft text goes on to urge
governments to ensure that they can be made available as
widely as tobacco products, reflecting unsubstantiated claims
that they are a game changer for smoking cessation.10 The
draft legislation fails to address the rapid growth in sales of
products designed to resemble real cigarettes as closely as
possible. This subterfuge is widely viewed as a way to
renormalise smoking, a key goal of those seeking to recruit child
smokers, and to counter some of the effects of smoking bans.11