ok. I work in retail, in a small shop (at least at the location I'm in) and I do take care of alot of the paperwork and I can tell you this: Yes, he is overcharging.
Standard retail is keystone: what ever the shop owner pays in wholesale (not including bulk discounts) gets doubled. So if he's paying $30 wholesale his top marked price should only be $60.
Anything above that I would considered to be overpriced and really it wouldn't hurt most stores to actually cut maybe 5 (or even 10 maybe?) off that price for the main unit (profit is still easily had). So 50 would actually be a good deal and not that bad for that kit in a B&M.
I would like to say though, that while 70 is high, it's not the worst case of gouging that I've seen in the retail world (in general) by far!
Standard retail is keystone: what ever the shop owner pays in wholesale (not including bulk discounts) gets doubled. So if he's paying $30 wholesale his top marked price should only be $60.
Anything above that I would considered to be overpriced and really it wouldn't hurt most stores to actually cut maybe 5 (or even 10 maybe?) off that price for the main unit (profit is still easily had). So 50 would actually be a good deal and not that bad for that kit in a B&M.
I would like to say though, that while 70 is high, it's not the worst case of gouging that I've seen in the retail world (in general) by far!