First off, the site is very quick to navigate through. That is a nice change, many e-cig sites are a bit slow, even on broad band. I feel the gift set is an excelennt value, but the standard set is a bit high priced IMHO. I noticed several of the item images had the aspect ration streched one way of the other. Two examples are in the Accessories page-the attys and the dropper bottles are streched vertically. This gives the site a "cheap" feel. Also, I noticed you do not sell a passthrough. I believe this is an oversite. If I could make a recomendation the Hello Sit And Go PT is an excelent value, and not many suppliers carry it. It is a standard 510 batt, with a USB port on the end and can either be used as a PT or a batt. The juice selction could use some work, IMO. The flavors sound nice, but most vapers don't agree on what MG is their sweet spot. I like high MG, many others do not. Also, when I find a juice I like, I never buy 10ml. I like to get 30ml. That is an issue for me. Also, when I go to a new site, one of the first things I look at is location of the company, and shipping costs. I could not find either of these. On the e-liquids page, the Brand New button was a dead link. When I went to check out, Internet Explorer Security alerted me that Real Player was being accessed. This is not only annoying, but it locked up finction of THIS page as well in an entirely different browser. That seems to me to be a serious issue that was only remedied by clicking the "Allow" button for the real player access. Coming from a Q&A background, that is what we call an "A" issue. Meaning it is a serious FAIL.