Like anything, it's a double-edged sword.
"Now you can smoke anywhere" has 2 positive effects.
1. Smokers will here it and be tempted to give it a try. It's a good way to gently enter the world of vaping, to just try supplementing your smoking with an e-cig now and then in places you can't smoke. Then to find you like it and go from there.
2. Put it into the minds of the public that vaping is safe enough and inoffensive enough to smoke anywhere.
However, I tend to see things the opposite of the general public, lots of things, not just vaping. So, if I think it's a positive, it's probably really a negative. You just never know about those ANTZ.
ETA: Can't actually comment on the commercial itself. I haven't seen it.