FDA Keep Threatening JUUL, What is your Opinions?
Juul’s issue is three fold.
Part 1 of the problem is that juul succeeded at making an exceptionally evil and addictive product. It’s a closed system 50mg nic salt vape. It appears to be specifically designed to produce maximum addiction and allow no method of escape.
Part 2 is that various aspects of the design combined with the excessive levels of nicotine made it into what was effectively a during school party drug dispenser. This infuriated parents.
Part 3 of the problem is that juul the corporate entity is not a member of the boys club known colloquially as “big tobacco”. The defenses set up by that group to protect them from policing do not extend to juul and worse that same engine of legislative manipulation is actually bent on its demise because it is a competitor.
At this point anyone attempting to emulate juul’s success using its methods is going to be running into a buzz saw.
Corporate culture seems to repetitively fail to understand the sheer mass of fire they can draw by damaging children. My favorite current example is in China where the entire children’s baby formula industry committed seppuku by a single company adulterating baby formula with ground up floor tile. China is likely going to be importing baby formula exclusively for the next fifty years or more.
If I was trying to introduce a “gas station ecig” to the US the first hurdle would be getting into the supply chain in the first place. I don’t even know the first thing about how to do that, but assuming it could even be done I would avoid closed system sales and “child friendly flavors” like the plague. Getting known as the drug of choice for children is likely to cause a level of wrath to fall upon one of biblical proportions.