Ok I would say I definatley do not want to encourage anyone to smoke or to vape. But, you are a grown adult, and can do whatever you please. As for all the flashy bling blind associated with e-cigs, I think it's more to keep people into it. People need variety, choices, a chance to individualize themselves. My husband and I both use e-cigs, but we have VERY different tastes and styles. He being the more pragmatic do it yourself (who would always buy whatever cigarettes were cheapest, no brand loyalty) bought himself a long V4L battery because it would have a longer charge, no flashy colors, just black. He also tends to chose more basic flavors of juice, he's not going to be picky about it, and generally will pick whatever is on sale. He also likes to use the larger juice bottles and refill his cartridges, saving money in the long run. Me on the other hand, am a completely impractical, complusive person. I started smoking with clove cigarettes, as I have a severe sweet tooth. I would tell people when they asked why I smoked them "it's like having my dessert and cigarette at the same time." I got myself three different colors of batteries, have tried probably twenty different flavors of juices, and always get prefilled carts, because I can't be bothered to fill my own. The point I'm getting at here is everyone is different. Just as there are 100s of brands, flavors and strengths of cigarettes, there are just as many for e-cigs. It's not that it's to be alluring, it's that people that use the products are not the same, and want options, so the retailers are providing it to them. Smart marketing, doesn't always have to be sinister. I use e-cigs so I don't use real cigs, but if they were around when I had started smoking I would have been glad I had smoked them instead.