The arguments for the wording of the mission statement are going in circles.
Yup, they sure are. Perhaps a vote should be used to resolve it?
I again present the following mission statement:
The mission of the The Consumer Advocates for Smoke-free Alternatives Association (CASAA) is to preserve the consumer's right to choose alternatives to smoking.
This makes the mission to "preserve a right." To me that seems very limiting. It implies staying where we are vs. exploring new territory. It is suggestive of CASAA having no business existing at all if the courts rule that this is not a right. It suggests that CASAA has no business getting involved in setting standards for suppliers, for publishing and supporting research into new areas, for anything except defensive legal battles.
Of course the organization's goals can expand on this mission statement. And we might say things like "the best way to preserve this right is to educate the public." But at heart this version of the mission statement still seems defensive and limiting to me.
More effective? Well, seems that a a couple thousand people here have gone 0 nic. I'd say that's pretty effective, but to quantify that to any statistically acceptable number is imposssible.
I don't think that using the word "effective" implies any obligation to quantify it. And as you say it is pretty easy to see that it is true even though we don't have a number beside it. A dictionary definition of "effective" is "adequate to accomplish a purpose; producing the intended or expected result." It seems easy enough to demonstrate that e-cigs and snus are effective as alternatives to smoking for a substantial number of people. Just point to a couple of web sites.