The real risk is what New York just did
.that is the area to fight, worry not about the FDA.
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1. There is a difference of Vaping and selling electronic cigarettes. The FDA is concerned about how drugs are presented to the populous, as they should. There is no reason to Market E-Cigs as a smoking cessation device. It crosses lines for zero benefit. It is obvious enough of a relationship where they don't need to make marketing claims. The key is marketing claims.
This portion right here from OP is what I like most about OP.
First time I heard about politics of eCigs and FDA was 1.5 years ago, which would've been about 1.5 years after first major scare within vaping community. Since hearing about it, it has been fear mongering galore, first with April 2013 (and many vapers stockpiling out of fear of ban), then Oct. 2013 (when you really need to stockpile) and then last estimate I heard was for sure, absolutely by Dec. 2013. Time is a ticking, and in 5 days, not only will it no longer be December, it'll be another year, with I'm sure more months that will be deemed as 'this is for sure the time to be ultra concerned about eCigs and liquid nicotine being banned by the FDA.'
Fact is, someday it may prove to be true, but second fact is, there wasn't a need to be all out worried when we were told to be all out worried about future of eCigs by the big bad FDA.
I too think the biggest risk, right now, is public banning like what was recently done in NYC, by local government. I don't think it is overall the biggest issue, but it is the one that even a portion of the vaping community (right here on ECF) will go along with. Those willing to go along see it as matter of public courtesy, respect and/or common sense on how vapers ought to conduct themselves in public. And they SEEM TO neglect that this is a very very significant move in the scheme of things. Arguably, as OP is suggesting, the biggest concern that faces the vaping community anytime real soon.
I also recall when I first got into vaping, and before I was aware of FDA political hoopla thinking it is simply not wise for any vaping vendor or vaping organization to promote vaping as a product that will lead to smoking cessation. Word of mouth from us consumers can handle this. On one hand, I very much wish for vaping to be marketed in print, on radio, online and in TV ads, but on the other hand, for me to get into vaping, none of that was necessary. Word of mouth is decent enough going forward, to save the lives of many smokers.
Ideally, it is marketed way more than it is now, but IMO, it is not necessary and I have always thought of it as 'asking for trouble' to position vaping as 'answer to the problem of smoking.' How any vaping vendor or pro-vaping organization doesn't see that as asking for trouble is bizarre to me. And by trouble, I mean, go in that direction if you feel it is absolutely right thing to do, but realize there will absolutely, undeniably be people (authorities) that wish for that message to be regulated if there is money to be made from products that are said to offer that benefit.
I see it as simply not necessary as way to market eCigs. The message will get out regardless of restrictions placed on marketers / advertisers.
Fortunately, from point I started vaping until today, that sort of advertising has greatly dissipated. I'd like to believe it has completely disappeared and all vaping vendors are selling eCig related items as item that stands on its own and needs no comparison, whatsoever, to traditional smoking. I don't know if that is true though. If it is not, I still think it is asking for trouble. And that 2014 will be about making sure that disappears from all such eCig marketing campaigns.
As I understand things, FDA is set up to control the message of legitimacy of eCigs, while local/state governments will possibly be that which seeks bans of some sort, starting with where you shouldn't be doing this, and shaming those who dare to exhale vapor in the presence of other humans.