It's NOT exactly common...but not rare either. There's no statistics and frankly, since a lot of people won't admit to some self-stupidity/accidents, it may go under-reported.
Using the Laptop and Airlines as examples is a bit of apples-to-oranges but e-cigs stress these batteries pretty hard too. So....
It's not unheard of. Getting better all the time, IMO, as people become aware and batteries get better.
The real point is that you don't plan and design for "averages". You plan and design and take precautions for worst-case. So your actions should be such that you're ready for worst-case, know it can happen, and take steps to avoid it.
Basically, it CAN happen. It HAS happened. So be careful. Statistics are for after-the-fact and not avoidance.